[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.wamba.cz\/psychologie-nakupovani\/#Article","mainEntityOfPage":"https:\/\/www.wamba.cz\/psychologie-nakupovani\/","headline":"Psychologie nakupov\u00e1n\u00ed","name":"Psychologie nakupov\u00e1n\u00ed","description":"Obchody se n\u00e1s sna\u017e\u00ed b\u011bhem na\u0161eho n\u00e1kupu ovlivnit v\u0161emi r\u016fzn\u00fdmi zp\u016fsoby. Nejrad\u011bji v\u0161ak \u00fato\u010d\u00ed na na\u0161e smysly, kter\u00e9 jsou velmi n\u00e1chyln\u00e9 na v\u0161echny r\u016fzn\u00e9 podn\u011bty k n\u00e1kupu. Kter\u00e9 z nich zn\u00e1te a nakonec zjist\u00edte, \u017ee se jimi nech\u00e1v\u00e1te tak\u00e9 ovlivnit? Nejlevn\u011bj\u0161\u00ed ceny proklat\u011b n\u00edzko Asi jste to mo\u017en\u00e1 ani nezaregistrovali, ale ceny, kter\u00e9 jsou pro… ","datePublished":"2025-03-05","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.wamba.cz\/author\/#Person","name":"wamba.cz\n","url":"https:\/\/www.wamba.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"wamba.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.wamba.cz\/wp-content\/uploads\/img_a300661_w1770_t1510695586.jpg","url":"https:\/\/www.wamba.cz\/wp-content\/uploads\/img_a300661_w1770_t1510695586.jpg","height":0,"width":0},"url":"https:\/\/www.wamba.cz\/psychologie-nakupovani\/","about":["Zbo\u017e\u00ed"],"wordCount":433,"articleBody":" Obchody se n\u00e1s sna\u017e\u00ed b\u011bhem na\u0161eho n\u00e1kupu ovlivnit v\u0161emi r\u016fzn\u00fdmi zp\u016fsoby. Nejrad\u011bji v\u0161ak \u00fato\u010d\u00ed na na\u0161e smysly, kter\u00e9 jsou velmi n\u00e1chyln\u00e9 na v\u0161echny r\u016fzn\u00e9 podn\u011bty k n\u00e1kupu. Kter\u00e9 z nich zn\u00e1te a nakonec zjist\u00edte, \u017ee se jimi nech\u00e1v\u00e1te tak\u00e9 ovlivnit? Nejlevn\u011bj\u0161\u00ed ceny proklat\u011b n\u00edzko Asi jste to mo\u017en\u00e1 ani nezaregistrovali, ale ceny, kter\u00e9 jsou pro z\u00e1kazn\u00edka nejv\u00fdhodn\u011bj\u0161\u00ed, jsou z taktick\u00fdch d\u016fvod\u016f umis\u0165ov\u00e1ny do m\u00edst, kam o\u010di nakupuj\u00edc\u00edho nedohl\u00e9dnou. Nebo alespo\u0148 nikoho nenapadne se tam pod\u00edvat. Tak jsou um\u00edst\u011bny a\u017e t\u00e9m\u011b\u0159 u podlahy. A p\u0159iznejme si, kdo z n\u00e1s si klek\u00e1 na kolena s n\u00e1ru\u010demi pln\u00fdmi ko\u0161\u00edk\u016f, aby zjistil, kde je to nejlevn\u011bj\u0161\u00ed zbo\u017e\u00ed? Reklamy formou p\u00edsn\u011b V\u0161ichni se shodneme na tom, \u017ee text, kter\u00fd si nejl\u00e9pe zapamatujeme a v nejhor\u0161\u00edm p\u0159\u00edpad\u011b n\u00e1m i na n\u011bkolik dn\u00ed uv\u00edzne v hlav\u011b, je p\u00edse\u0148. A tak se supermarkety rozhodly, \u017ee na z\u00e1kazn\u00edky za\u00fato\u010d\u00ed tak\u00e9 pomoc\u00ed p\u00edsn\u00ed. V\u00fdborn\u00fd tah, kter\u00fd funguje a nav\u00edc se zpo\u010d\u00e1tku nezd\u00e1 nesympatick\u00fd a nucen\u00fd. Pak ale reklamn\u00ed p\u00edse\u0148 za\u010dnou hr\u00e1t ve v\u0161ech r\u00e1di\u00edch, na v\u0161ech televizn\u00edch kan\u00e1lech a samoz\u0159ejm\u011b zn\u00ed cel\u00fdm obchodem. Billboardy u silnic Reklama, kter\u00e1 je velmi kontroverzn\u00ed ale za to velmi \u00fa\u010dinn\u00e1. Z\u00e1rove\u0148 se stala vin\u00edkem velk\u00e9ho mno\u017estv\u00ed nehod. Ano, jsou to billboardy, kter\u00e9 na n\u00e1s ji\u017e z d\u00e1lky k\u0159i\u010d\u00ed r\u016fzn\u00e1 hesla a slogany, kter\u00fdmi bychom se m\u011bli \u0159\u00eddit. My je nev\u011bdomky nech\u00e1me le\u017eet v na\u0161\u00ed pam\u011bti a ve chv\u00edli, kdy proch\u00e1z\u00edme \u010di proj\u00ed\u017ed\u00edme kolem dan\u00e9ho obchodu, nev\u00e1h\u00e1me utratit v\u00edce pen\u011bz, ne\u017e by bylo ve fin\u00e1le nutn\u00e9. A za to v\u0161e mohou na\u0161e smysly a vn\u00edm\u00e1n\u00ed, kter\u00e9 nikdo z n\u00e1s neovlivn\u00ed. V\u0161ichni z\u00e1kazn\u00edci by m\u011bli v\u011bd\u011bt, \u017ee obchod se na nich sna\u017e\u00ed co nejv\u00edce vyd\u011blat. \u017de z\u00e1kladn\u00edm tahem marketingu nen\u00ed skv\u011bl\u00fd vztah z\u00e1kazn\u00edka k obchodu, ale skv\u011bl\u00fd vztah cen k na\u0161im pen\u011b\u017eenk\u00e1m.Nenechme si tedy zaplnit mozek reklamou a sna\u017eme se re\u00e1ln\u011b p\u0159em\u00fd\u0161let o tom, co do ko\u0161\u00edku p\u0159ihod\u00edme!                                                                                                                                                                                                                                                                                                                                                                                        3.2\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Psychologie nakupov\u00e1n\u00ed","item":"https:\/\/www.wamba.cz\/psychologie-nakupovani\/#breadcrumbitem"}]}]