[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.wamba.cz\/3-kroky-jak-otestovat-vas-podnikatelsky-zamer\/#Article","mainEntityOfPage":"https:\/\/www.wamba.cz\/3-kroky-jak-otestovat-vas-podnikatelsky-zamer\/","headline":"3 kroky jak otestovat v\u00e1\u0161 podnikatelsk\u00fd z\u00e1m\u011br","name":"3 kroky jak otestovat v\u00e1\u0161 podnikatelsk\u00fd z\u00e1m\u011br","description":"Jednoho kr\u00e1sn\u00e9ho dne se vzbud\u00edte a napadne v\u00e1s, \u017ee by sv\u011bt pot\u0159eboval lep\u0161\u00ed mopy. Kdo jin\u00fd, ne\u017e vy tohle m\u016f\u017ee zachr\u00e1nit? Ne\u017e se v\u0161ak vyd\u00e1te na dr\u00e1hu podnikatele, oslov\u00edte potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a sna\u017e\u00edte se zjistit, jestli maj\u00ed z\u00e1jem. Zept\u00e1te se n\u00e1hodn\u00e9ho \u010dlov\u011bka na ulici, zda hled\u00e1 lep\u0161\u00ed mop a ten za\u010dne okam\u017eit\u011b prohled\u00e1vat pam\u011b\u0165 a… ","datePublished":"2025-03-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.wamba.cz\/author\/#Person","name":"wamba.cz\n","url":"https:\/\/www.wamba.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"wamba.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.wamba.cz\/wp-content\/uploads\/img_a291423_w1770_t1504036636.jpg","url":"https:\/\/www.wamba.cz\/wp-content\/uploads\/img_a291423_w1770_t1504036636.jpg","height":0,"width":0},"url":"https:\/\/www.wamba.cz\/3-kroky-jak-otestovat-vas-podnikatelsky-zamer\/","about":["Business"],"wordCount":769,"articleBody":"Jednoho kr\u00e1sn\u00e9ho dne se vzbud\u00edte a napadne v\u00e1s, \u017ee by sv\u011bt pot\u0159eboval lep\u0161\u00ed mopy. Kdo jin\u00fd, ne\u017e vy tohle m\u016f\u017ee zachr\u00e1nit? Ne\u017e se v\u0161ak vyd\u00e1te na dr\u00e1hu podnikatele, oslov\u00edte potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a sna\u017e\u00edte se zjistit, jestli maj\u00ed z\u00e1jem. Zept\u00e1te se n\u00e1hodn\u00e9ho \u010dlov\u011bka na ulici, zda hled\u00e1 lep\u0161\u00ed mop a ten za\u010dne okam\u017eit\u011b prohled\u00e1vat pam\u011b\u0165 a vzpom\u00ednat, kolikr\u00e1t za sv\u016fj \u017eivot u\u017e s n\u00edm z\u00e1pasil nebo nen\u00e1vid\u011bl jeho smrad. Skute\u010dnost, \u017ee v\u011bt\u0161inu \u010dasu je mu jeho mop up\u0159\u00edmn\u011b ukraden\u00fd a ani nev\u00ed, kdy ho naposledy pou\u017e\u00edval, u\u017e nevid\u00ed. Odpov\u00ed v\u00e1m, \u017ee lep\u0161\u00ed mop ur\u010dit\u011b hled\u00e1. Jste nad\u0161en\u00ed, \u017ee v\u00e1\u0161 n\u00e1pad bude m\u00edt \u00fasp\u011bch a d\u00e1te se na kari\u00e9ru slavn\u00e9ho vyn\u00e1lezce mop\u016f. O p\u00e1r m\u011bs\u00edc\u016f pozd\u011bji se vr\u00e1t\u00edte, investice v\u00fdzkumu u\u017e m\u00e1te zaplacen\u00e9 a zept\u00e1te se ho, jestli si mop koup\u00ed. Jeho reakce v\u00e1s zklame. Mop u\u017e m\u00e1, pro\u010d by si kupoval nov\u00fd? O \u010dem to tady vlastn\u011b mluv\u00edme? Za prv\u00e9 – Tento jev se mezi psychology ozna\u010duje jako konfirma\u010dn\u00ed zkreslen\u00ed. Jedn\u00e1 se o tendence up\u0159ednost\u0148ovat informace a interpretace, kter\u00e9 podporuj\u00ed jeho vlastn\u00ed n\u00e1zor, zat\u00edmco ignoruje \u010di podce\u0148uje ty, kter\u00e9 nesouhlas\u00ed s jeho p\u0159esv\u011bd\u010den\u00edm. Za druh\u00e9 – \u201epozitivn\u00ed test strategie\u201c, kdy v\u011bdom\u011b \u010di nev\u011bdomky klademe ot\u00e1zky, kter\u00e9 p\u0159\u00edmo vyb\u00edzej\u00ed k odpov\u011bdi, kterou chceme sly\u0161et. Tyto jevy n\u00e1m sice pom\u00e1haj\u00ed c\u00edtit se sebev\u011bdom\u011b, ale pro za\u010d\u00ednaj\u00edc\u00ed podnikatele jsou z\u00e1ke\u0159n\u00fdmi pastmi, kv\u016fli kter\u00fdm nedostaneme pravdivou zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f. Na\u0161t\u011bst\u00ed existuj\u00ed t\u0159i body, kter\u00e9 je mohou pomoci p\u0159ekonat.1. Nahra\u010fte p\u0159edpoklady hypot\u00e9zami Ud\u011blejte si seznam v\u0161eho, co v\u00edte o sv\u00fdch budouc\u00edch z\u00e1kazn\u00edc\u00edch; jejich preference, slabiny a cenovou relaci. Te\u010f z toho ud\u011blejte hypot\u00e9zu \u2013 pokud p\u0159edpokl\u00e1d\u00e1te, \u017ee cht\u011bj\u00ed m\u00edt z\u00e1kazn\u00edci v\u00edc mo\u017enost\u00ed sv\u016fj v\u00fdrobek m\u011bnit a p\u0159izp\u016fsobovat, hypoteticky jim nab\u00eddnete v\u011bt\u0161\u00ed mo\u017enost produkt p\u0159izp\u016fsobit a va\u0161e p\u0159\u00edjmy se zv\u00fd\u0161\u00ed. Pokud p\u0159edpokl\u00e1d\u00e1te, \u017ee v\u00e1\u0161 v\u00fdrobek bude obl\u00edben\u011bj\u0161\u00ed s ni\u017e\u0161\u00ed cenou, hypot\u00e9zou je, \u017ee ji sn\u00ed\u017e\u00edte a z\u00e1kazn\u00edci budou nakupovat v\u00edce. Pakli\u017ee p\u0159edpokl\u00e1d\u00e1te, \u017ee investice do soci\u00e1ln\u00edch m\u00e9di\u00ed zv\u011bt\u0161\u00ed loajalitu z\u00e1kazn\u00edk\u016f, hypot\u00e9zou je, \u017ee \u010d\u00edm v\u00edce \u010dasu str\u00e1v\u00edte reakcemi na p\u0159ipom\u00ednky on-line z\u00e1kazn\u00edku, t\u00edm stoupne va\u0161e obl\u00edbenost.2. Otestujte sv\u00e9 hypot\u00e9zy My\u0161leno prost\u0159ednictv\u00edm rozhovor\u016f a pr\u016fzkum\u016f typu odpov\u011bdi A\/B. Vyu\u017e\u00edt m\u016f\u017eete nap\u0159\u00edklad sv\u00e9 webov\u00e9 str\u00e1nky \u2013 mo\u017en\u00e1 zjist\u00edte, \u017ee n\u011bkte\u0159\u00ed klienti uvid\u00ed v mo\u017enosti p\u0159izp\u016fsoben\u00ed v\u00fdrobku velk\u00e9 plus, jin\u00ed naopak. M\u016f\u017eete oslovit klienty, kte\u0159\u00ed si v\u00e1\u0161 produkt naopak nekoupili, v prodejn\u00edch s\u00edt\u00edch lze nal\u00e9zt emaily lid\u00ed, co v\u00e1\u0161 produkt p\u0159e\u0161li, ani\u017e by o n\u011bj m\u011bli z\u00e1jem. Svou hypot\u00e9zu o soci\u00e1ln\u00edch m\u00e9di\u00edch m\u016f\u017eete ov\u011b\u0159it tak, \u017ee zjist\u00edte, zda z\u00e1kazn\u00edci, na kter\u00e9 jste reagovali, kupuj\u00ed va\u0161e v\u00fdrobky \u010dast\u011bji.3. Ptejte se jinak, l\u00e9pe Pokud se budete znovu dotazovat sv\u00fdch z\u00e1kazn\u00edk\u016f, dejte pozor, abyste se neptali ot\u00e1zkami, kter\u00e9 je povedou k po\u017eadovan\u00e9 odpov\u011bdi. Nap\u0159\u00edklad: \u201eByla to pr\u00e1v\u011b cena, kter\u00e1 v\u00e1s vedla k tomu, abyste produkt nekoupili?\u201c Na takovou ot\u00e1zku z\u00e1kazn\u00edk v\u011bt\u0161inou odpov\u00ed, \u017ee ano. Zkuste to t\u0159eba takhle: \u201eCo bylo nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159i va\u0161em rozhodov\u00e1n\u00ed o koupi?\u201c Pak u\u017e se t\u0159eba dozv\u00edte, \u017ee jim vadila dlouh\u00e1 doba mezi objedn\u00e1n\u00edm a dod\u00e1n\u00edm a hned v\u00edte, co m\u016f\u017eete pro p\u0159\u00ed\u0161t\u011b zlep\u0161it. Pokud nech\u00e1te z\u00e1kazn\u00edky mluvit sami za sebe, umo\u017en\u00ed v\u00e1m to zru\u0161it vlastn\u00ed chybn\u00e9 p\u0159edpoklady a l\u00e9pe reagovat na jejich pot\u0159eby. Nejen, \u017ee budou v\u00edce a spokojen\u011b nakupovat, ale vy se t\u00edm z\u00e1rove\u0148 zbav\u00edte pln\u00e9ho skladi\u0161t\u011b neprodejn\u00fdch mop\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"3 kroky jak otestovat v\u00e1\u0161 podnikatelsk\u00fd z\u00e1m\u011br","item":"https:\/\/www.wamba.cz\/3-kroky-jak-otestovat-vas-podnikatelsky-zamer\/#breadcrumbitem"}]}]